One of the best ways to improve your ranking in the search engines is by applying the methods of search engine optimization to your website. Here is a guide to search engine optimization that can help you to get started in this important task:
1. Start with a clear and simple website design.
A good website design should be easy for your human visitors to enjoy and understand, and it should also be intelligible for the search engine robots that also visit your site. What looks good to the human eye may not look good to search engines.
2. Focus each of your web pages around one or two distinct concepts, and prepare all the pages of your website properly and you will get more traffic.
3. Put your main keywords in the meta-tags of your web pages
The title tag is the most important of the three tags, and your keywords should be right at the front. Resist the temptation to put your company name first! If you are new, then no one knows about you and they are searching for Riding Lawn Mowers and not you.
4. Put your keywords in the headlines and sub-headlines of your web page.
A search engine is trying to find out what your page is all about. If you want to know what a magazine article is all about, without even reading it, the first thing that you would do is scan the headlines.
5. Place your keywords strategically in the text of your web page.
Write naturally and logically and you will succeed with your web page optimization. In the first paragraph mention your main concept, and then develop your ideas summarizing in the last paragraph what you have said on that page. Your keywords should appear in the beginning of the document, and they should be repeated at the end.
6. Include your keywords in link text on your web pages.
When you link to other sections of your website you should pay attention to the clickable portion of the links. Instead of making a link that says "Click Here." Make a phrase that says click here for more information about "Riding Lawn Mowers." The clickable portion of the link should be your keywords and not click here!
Saturday
SEO for Your Blog
SEO: Search Engine Optimization Strategy
If you use the correct search engine optimization strategy, and use SEO to your advantage, you can get listed on Google, Yahoo and MSN within two days and have the potential, if you do it right, of achieving a top ten listing within two weeks.
Firstly, you have to determine what kind of website you want: an expert site or just a sales site. If you decide on the former, you will rapidly achieve a listing on Google and have a good chance of a high listing for the search term for which your home page is optimized.
If you decide on a sales minisite, with between one and three pages, then you will not get a high listing quickly, but you can still get listed in two days, or even less. You can still get listed highly with a 2 – 4 page website, but you will have to build a few back-links for that.
That is the whole purpose of your blog, so learn how to do it properly and you will never ever fear a search engine or its little robots ever again. You will be able to manipulate these robots and spiders, and use a search engine optimization strategy to suit your needs any time you want. SEO can be used any way you want. Be Confident!
Tuesday
The Pressure To Rank High In SERP
The ultimate goal for any webmaster event for newbie is getting quality traffic to their website and therefore customers. In the past web masters felt they had one choice and one choice only but to get placed in the top 10 position inorder to get traffic. Times have changed. They are now given more than one method to generate traffic to their weblog. The pressure to rank high in the search engines is lessened.
There are blog sites for just about any subject, and you can be assured that there are some that relate to your products and/or services. At first people thought the word "blog" came from the word "web-log".
Some blog sites provide commentary or news on a particular subject while others function as a personal diary. Blog sites are great for generating traffic to your web site because you can express yourself in an interesting way that gets people to respond to your blog. You can simply sign up with a site such as Word Press and begin blogging away. You can even have your own blog site!
Social Bookmarking is another great method for generating traffic to your web site. Millions of people are using social bookmarking sites to find information. They have become so popular they are even considered to be a new type of search engine. If you are new to bookmarking sites, they allow you to store your bookmarks online and use tags to organize and remember your bookmarks. Tags are keywords chosen by you to remember the subject, name, category, etc. of an article or web site. Inorder to get social bookmarking to work for you, create quality content, tag it, and get other people to see your content and tag it themselves. This can do wonders of getting traffic to your web site.
Knowing that there are other methods of generating traffic to your web site other than being place in the top 10 of the search engines, have significantly lessen the pressure to rank high in the search engines.